Earle is a businessman and entrepreneur who has significant experience in starting up companies and growing them into dynamic and successful enterprises.
Most recently, he was a founder of Essential Med, a fast growing company that specialises in providing affordable health insurance as an alternative to medical aid. He currently serves on the Board of Essential Group and holds directorships in three other unrelated companies.
He’s an avid mountain biker, taking part in various stage races including the Cape Epic in Cape Town, South Africa, generally considered the toughest 8 day MTB stage race in the world.
To his great frustration his bikes were often damaged on the bike rack which prompted him to find a solution and eventually led to him inventing and patenting the Imbi Bike Saver.
Russell is a cycling veteran with 30 years of experience as an avid cyclist and in the cycling retail space. Russell’s strength lies in a background of fast moving consumer goods for a global corporate company, where he was involved in sales and marketing.
Most recently Russ has worked in the highly competitive sports supplements industry and brings a wealth of knowledge with him from this field. Russell’s experience and skill set has made him an asset to the Bikalot team where his customer service and interaction is second to none.
Iliska comes from a professional golf background where she competed on the Ladies European Tour for number of years. This highly competitive sport has put her in good stead in heading up a competitive sales division for the Bikalot team in Gauteng.
More recently, Iliska has taken a keen interest in the triathlon and mountain bike stage race arena, where she continues to enjoy competing. Iliska is a passionate member of the Bikalot team and provides our clients with friendly and efficient service.